STEP BY STEP
Fashion-conscious shoppers can rely on managers Chantal Rochez and Julie Marynen for carefully selected womenswear collections from Belgian and international brands including Phillip Lim, Golden Goose Deluxe, Numero 21, Léo and Isabel Marant.
Chantal and Julie are acclaimed for their unique selections and, thanks to their personal approach, Step by Step has grown into a must-stop shop among Antwerp’s true fashionistas. Thanks to the pair’s loyalty to their favourite labels and their highly personal approach they can count on a loyal customer base. The dozens of iconic Barbie dolls in Step by Step’s eye-catching shop window give the stylish shop a whimsical twist.
The Barbies will, in fact, be packing their tiny suitcases to populate the new shop, where design studio Dialect created an even better home for Barbie and her friends to hang out in, with a naturally lit patio, a pink screed floor and a genuine doll’s house.
The new Step by Step will be nestled among such renowned shops as Christian Wijnants, Magazyn, KID and Wouters & Hendrix.
The interior of the building was created by design studio Dialect. Pierric De Coster & Jonas Blondeel designed a well thought-out and inviting interior that draws attention to the fashion collections on sale, while gently guiding visitors through the various stages of shopping as a total experience.
The front section of the shop is reserved for a display zone to welcome the visitors, featuring a raised display window—with concealed storage space—and six steel display modules in natural and white spray-painted steel. Suspended above the display modules you will find Michael Anastassiades’ ‘Mobile Chandelier 6’ lighting up the midnight-blue ceiling.
The second part of the shop will house the greatest part of the collections. To the left you will find a set of stained black oak cupboards with mirror backings. Details like this are typical of design studio Dialect. The area directly opposite, to the right, will feature a number of clothing racks in varnished raw steel, retaining the natural colour. The rough concrete floor was sanded according to the Granito technique. A wide, light-pink tiled plinth unites the two front areas.
More warmth was consciously added to the third section, in which the colder-looking concrete floor merges into a screed floor with a blush of pink. The colour of the floor extends to the walls, creating the visual effect of panelling. The stained black cupboards of the previous section are replaced by oak veneer on blockboard. The sales counter is made of oak and steel, with a light-blue polyoxymethylene (POM) top. The warm atmosphere is very inviting for a pleasant chat and a cup of coffee. Weather-permitting, visitors are welcome to sit in the adjacent patio, with its large steel window frames.
The patio creates a natural divider between the shopping section and the fitting rooms -featuring white Cees Braakman chairs-, where shoppers can try on their potential purchases in an unhurried and beautifully lit atmosphere.
In 2012, Pierric De Coster and Jonas Blondeel joined forces to create DIALECT.
Their name refers to the unique design language of each individual working on a project. Pierric trained as an architect. He likes to think through the entire design process and makes sure every object finds its place in a greater spatial frame. Jonas is more a man of action, focusing on the material and technical aspects. Both their creative languages (or dialects) are essential to the end-result. Form and function are always intertwined. The entire process, from prototype to finishing, is seized as an opportunity to create a durable, honest and universal design.
The DIALECT signature is as important to their made-to-measure projects as it is to their personal work.
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Step by Step