Enes opens monumental store in Antwerp

Enes opens monumental store in Antwerp

Interior design by Gert Voorjans

Thursday, August 25, 2016 — Enes, the popular Antwerp-based fashion store, is celebrating its 15th anniversary with a brand-new shopping paradise on the Volkstraat in Antwerp. In August, Muriel Van Nieuwenhove, the ‘founding mother’ of Enes, opened an impressive two-floor lifestyle store complete with a bar and patio, a bathroom, a Cubex kitchen and three unique guest rooms in a majestic old townhouse. Interior architect Gert Voorjans created an eclectic shopping experience against the exceptional backdrop of this private, grand historical townhouse.

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CONCEPT

Fifteen years after the launch of Enes, Muriel Van Nieuwenhove was ready for a new chapter. She turned the page by opening a new multi-brand, multi-experience store in a unique townhouse on the Volkstraat that interior architect Gert Voorjans turned into a surprising store while preserving the homely character of the building. In fact, just like any other home, there is a real bathroom, with a beautiful selection of beauty labels, as well as an original Cubex kitchen, where Muriel intends to present a one-of-a-kind selection of unique objects and personal finds. There is no room for boredom because behind every corner there’s a new discovery waiting for you. And when you are done, head to the cosy bar on the patio for a quiet drink or sit back with a book or magazine bought in-store.

Above the store there are also three exceptional guest rooms and a wheelhouse on the roof, which are reminiscent of the building’s previous life as a bed & breakfast. Warm fabrics combined with exotic hardwood recreate the typical style of boat interiors.

INTERIOR

Gert Voorjans is known for his eclectic, maximalist style characterised by 'cross mixing', which results in an interior full of seemingly mismatched elements. For the majestic new Enes building, Voorjans opted for a private, homely atmosphere with a wide range of experiences. The functions of the various rooms you find in a house have been maintained in the design. On the first floor, you can shop in an iconic Cubex kitchen and in the bathroom you can browse a selection of personal care products. On the two floors, Voorjans used bright block colours, including Coca-Cola red, pink, Gauloise blue and dark green.

Gert Voorjans graduated as an interior architect in Hasselt in 1985. After obtaining his postgraduate degree in history of art in Siena (Italy) and his postgraduate degree in 'Styles & Arts' from Sotheby's in London, he joined forces with Axel Vervoordt for a long-term collaboration. Since 1995 he has been responsible for the interiors of the Dries Van Noten stores all over the world. In 2007 he opened his own design studio in Antwerp and in 2013 Gert Voorjans Asia Limited opened its doors in Hong Kong.

Gert Voorjans is an internationally renowned interior decorator known for his multi-layer homely interiors in which he blends influences from different eras and locations across the world into a true masterpiece. He has decorated homes and retail concepts in London, Madrid, New York and Tokyo. ‘AD Collector’s’ crowned him one of the best interior decorators of 2016.

EXTERIOR

The garden at the back of the store was landscaped by Ben Berckmoes, who has also worked with Hermès (Paris), RA (Antwerp) and 2 Many DJ's (Ghent). This 'Non-Garden' was created with the idea of turning the outdoor space into a stable, unchanging environment, in stark contrast with the ever-changing collections inside the store.

The showpiece is an 'Ulmus Jacqueline Hillier' (elm), which was selected specifically for this project and transported to Belgium. Years ago the tree was attacked by a moth leaving it with an endless maze of little paths inside, which make it particularly fragile. The tree is supported by a custom jewel, inspired by medical instruments.

The pattern of vintage stone sheets in soft, earthy shades is a continuation of the lush colour scheme of the store. The colours of the Venetian-inspired patio create the perfect light on a bright summer day or on a grey winter day.

“I wanted to create anything but a typical patio garden. I was more interested in telling a story. The story of the Enes store is all about respect for nature. With that philosophy in mind, I opted for this ‘imperfect’ tree, as well as the vintage stone sheets.” - Ben Berckmoes

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COLLECTIONS

Enes offers a great mix of hand-picked women’s collections and a unique selection of labels from Belgium and beyond. The Enes range also includes shoes and accessories, a selection of jewellery, homewear, personal care products, book and magazines, as well as one-of-a-kind 'pièces uniques' and travel finds. In a nutshell, anything that is sure to make the Enes universe even more beautiful.

Fashion

Amator - Barbed - Brian Dales - Baum und Pferdgarten - Carven - Cesar Casier - Pam & Gela - Current Elliott - Custommade - Designer Remix Collection - E with love handmade - Enes - Frame Denim - Hudson  Ines & Marechal - IQ Berlin - IRO - JBRAND - Just Female - By Marlene Birger - Nude - NUNU - Opportuno - Paul & Joe - Rika - Seafarer - Second Female - Swildens - Valerie Khalfon - Velvet - Zoe Karssen

Homewear & Accessories

Isok - Furla - Tooshie - HK living - IBergman - Annickvdw - Ginko - Happily Ever Paper - Jason Markk - Love Stories Intimates - Clio Goldbrenner - Luster - Kobo candles - Sanui by Sofie Valkiers - Vanessa Bruno  Holzweiler

Shoes

Virginie Morobe - Lolo Ballerina - Auguste

Beauty

Pasta del Capitano - Cowshed - True Organic - Mason Pearson - Meraki

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OPENING HOURS

Mon

11:00 - 18:00

Wed - Thu

10:00 - 18:00

Fri - Sat

10:00 - 18:30

Sun

13:00 - 18:00

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GRAND OPENING

You are cordially invited to the grand opening of the store on Thursday, 8 September.

WHERE? Volkstraat 58, 2000 Antwerp
WHEN? Thursday, 8 September from 6 pm onwards
RSVP julie@enes.be

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Download more imagery in the VonYellow Press Room

U: enes
P: enesantwerp
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PLUS D’INFORMATIONS

Contact lies@vonyellow.be to schedule an interview with Muriel Van Nieuwenhove and/or Gert Voorjans and for more information.

 

© Frederik Vercruysse
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