Linda Farrow meets architecture with SS14 still life campaign

shot by Belgian photographer Frederik Vercruysse and art direction studio Uber & Kosher

Tuesday, May 27, 2014 — Global luxury eyewear brand Linda Farrow has chosen a 100% Belgian team for its Men’s Spring/Summer14 still life campaign. Belgian photographer Frederik Vercruysse and art direction studio Uber & Kosher reveal the likeness of individual designs by merging architecture and eyewear in a pure and conceptual manner.

Linda Farrow has a long tradition of innovation and is renowned for its collaborations with many of the world's most acclaimed designers. Frederik Vercruysse and Uber & Kosher on their part have a similar aesthetic feeling for composition and a shared photographic eye. Together they selected several Rose Gold styles from the Linda Farrow collection, in addition to key pieces from prominent collaborators, such as the Belgian designers Dries Van Noten and Kris Van Assche, as well as American fashion designer Phillip Lim, based upon their somewhat architectural character.

Frederik Vercruysse and Uber & Kosher built up the perfect stylized sceneries for these Linda Farrow eyewear designs to thrive in. The images interpret  the architectural character of the eyewear, by setting them within carefully chosen 'construction' materials such as marble, copper and concrete, and delineated shapes. These still life sceneries unite architecture and eyewear, whilst elegantly draw attention to the understated masculinity of the eyewear designs.

The result are somewhat abstract, minimalist and almost surreal images. Typical Belgian, some might say and perfectly blending in the Linda Farrow styles. A combination of the worlds of the photographer and art director.

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FREDERIK VERCRUYSSE is a Belgian photographer with expertise in architectural, still life, design and fashion photography. His aim is to photograph the subject in its purest form, sometimes realistic, often minimalistic, both object compositions and even portrait photography. Former projects include collaborations with magazines such as Wallpaper, Architectural Digest Germany, A Magazine, Dwell, Case Da Abitare and Elle Decoration.

Frederik Vercruysse is represented by Initials LA, a photo management and production agency based in Antwerp.

UBER AND KOSHER is a Belgium based art direction studio founded in 2002 by visual artists Deborah Bloemen and Martijn Vogelaers, mastering a wide range of disciplines consisting of artwork, creative direction and consultancy for the fashion, music, art and film industry. Their main focus lies in the creation of conceptual imagery and artistic designs.

LINDA FARROW
Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim. Originally a fashion designer herself, Linda Farrow was one of the first to treat sunglasses as fashion, producing collection after cutting-edge collection, her finger always on the pulse of the times. Today renowned for its collaborations with many of the world’s most acclaimed designers, its unprecedented range of vintage sunglasses, and its uncompromisingly luxurious Fine Jewellery and Linda Farrow lines, Linda Farrow has established itself as one of the most exciting brands in fashion. The concept of Linda Farrow Gallery brings together creativity working with the most exciting designers to date offering a diverse selection under one brand.

3.1 Phillip Lim
3.1 Phillip Lim - Navy acetate frame teamed up with a grey-orange gradient lens
3.1 Phillip Lim - Navy acetate frame teamed with a blue stripe mirror lens
Dries Van Noten - Silver and grey horn acetate frame teamed with a solid green lens
Kris Van Assche - Rubberised orange acetate frame teamed with a grey gradient lens
Linda Farrow - Packaging
Linda Farrow - Rose gold and mocha snakeskin frame teamed with a rose gold lens
Linda Farrow - Yellow gold and ash snakeskin frame teamed with gold plated lens